The Beijing Olympics, the Shanghai Expo, the hundreds of Confucius Institutes and Confucius Classrooms, and Beijing's new English-language satellite news networks are all part of a grand Chinese soft power push: an effort to win the world through attraction rather than coercion. But how is China's charm offensive playing around the world? This week, Sinica looks at different facets of soft power and asks whether China is making or breaking its public image.
Joining host Kaiser Kuo this week are Jeremy Goldkorn of the blog
Danwei.org;
Gady Epstein, Beijing bureau chief for Forbes magazine; and
Evan Osnos, Beijing-based staff writer for The New Yorker and part-time enforcer in Kuo's outlaw e-biker gang. We're also proud to have extra commentary from
Adam Minter, an American writer in Shanghai who brings us stories from his first-hand encounter with the 2010 Expo.
If you enjoy this podcast, be sure to give us your take on things either in the comment section, or by writing us at sinica@popupchinese.com. And remember, to subscribe to the Sinica show through RSS, just open up iTunes, click on the "Advanced" menu and select "Subscribe to Podcast". When prompted, copy the URL
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