This week on Sinica, we find out what happens when the media attacks, and China is caught in the crossfire. Specifically, recent weeks have brought us two prominent cases of bad press for China as the country gets caught in loaded battles fought by unrelated parties. In the first, an American political advertisement raises the spectre of an US economic collapse. The second is more homegrown, as two giants in the dairy industry are caught spreading lies to promote short-term sales.With Kaiser Kuo out of the country on a speaking tour, the chairing role in Sinica today is filled by Gady Epstein, Beijing Bureau Chief for Forbes magazines. Joining him with his always candid insights into Chinese media is Jeremy Goldkorn of Danwei fame. Also joining us in the studio are Chinese public relations expert and Imagethief blogger Will Moss, and Beijing correspondent for the Guardian, Tania Branigan.As always, a quick reminder that if you like the Sinica show, be sure to subscribe via RSS and be notified automatically whenever a new show is released. You can do this either by creating an account on Popup Chinese and customizing your RSS settings, or opening iTunes, selecting the option "Subscribe to Podcast" from the Advanced menu and copying the URL http://popupchinese.com/feeds/custom/sinica into the box when prompted. For those seeking less commitment, you can also download this mp3 directly from Popup Chinese as a standalone mp3 file. Enjoy!