Another lesson on Inception? As Gail reported the conversation later, the user's voice had been painfully brusque. But after a week of shielding the rest of Popup Chinese from its increasingly estranged userbase, even she was getting weary of the role of go-between. So when the call ended she turned to the rest of the office with a groan. "We just had another user calling to complain about all these Inception lessons!"

Her concerns drifted into the aether. "Don't worry about those damn philistines," David replied from deep within our new office theater, where he was testing the surround sound with a freshly-burned copy of you-know-what. Echo and Brendan, who were putting the final touches on an independent translation of the script, murmured in agreement. "Those bastards would probably prefer a week-long Adam Sandler retrospective," Brendan added. "Screw 'em."