The Chairman of CCTV Sports threw the latest ratings report on his desk with a sense of frustration. Despite the enormous sums CCTV was investing in live sports coverage, none of their events seemed to be resonating with mainstream Chinese audience. And while it was true the domestic sports market was still immature, the lack of any traction among male sports fans was a real problem for the program. Now was clearly the time for a change in approach to the network's sports coverage, but what were the options?Note: if you're listening to our advanced shows you should already speak relatively fluently and be looking for a challenge, which is why we've pushed today's advanced listening to unprecedented levels of difficulty. More than a native-level conversation, this listening test features rapid-fire mandarin sportscasting that is almost like the real thing, except for... well... we'll let you figure that out. So take a listen, and good luck on the test.
Xiao Husaid on
October 9, 2011